Aenne Burda is a fantastic woman and hers is a name every sewer should know, if you don’t recognise it already.
Having worked in the family publishing business after marrying Franz Burda, she took over a small and struggling fashion publishing company in 1949, in Germany. A year later it began printing what would eventually be called BurdaFashion magazine.
The addition of paper pattern inserts in 1952 gave people the ability to make modern fashionable clothes for just the price of the material – popular with post-war pockets as people struggled to keep up with Vogue’s New Look and other trends.
The magazine revitalised the family company’s fortunes following the Second World War. Nazi radio censorship meant its first publication ‘S rag’ was cancelled and the remainder of the war was spent producing maps for the German General Staff. Then, under the allied occupation, Burda were only permitted to print stamps and school books for children of the French forces.
Under Aenne the magazine prospered. In addition to impressive sales figures – it passed the one-million-reader mark in 1965 – BurdaFashion was the first western magazine to be published in the Soviet Union, in 1987, and in the People’s Republic of China, in 1994.
BurdaFashion is now available in 16 languages, in 89 countries around the world.
Have a look in your local newsagents or WHSmiths and see if you can find a copy – it comes very highly recommended!
Have you heard of BurdaFashion? Leave me a comment!